The American Academy of Audiology revisited its strategic plan in 2011; the Forbes Group was engaged to help with the planning process. The Forbes Group is a strategic counseling firm that specializes in helping professional and trade association leaders think, plan, and act strategically.

Key Points

This environmental scan was conducted using largely secondary resources (the internet, public databases [e.g., government, libraries, etc.], proprietary databases [e.g., those developed and owned by Forbes Group principals], university resource centers), information gleaned from the Forbes Group’s work in the health-care sector over the years, and materials and research provided by the Academy. In addition, some primary research was conducted, such as interviews with several individuals identified by the Academy as thought leaders. These interviews gave direction for the research.

Key findings of the scan research are organized under the five categories for trend and issue information—STEEP (sociodemographics, technology, economics, the environment, and politics/policy).

Get Involved

Whether serving on a clinical document development panel or participating as peer reviewers, volunteers have regular chances to deepen their engagement with the Academy and make important contributions benefiting the field of audiology. If you are interested in clinical document development, please volunteer to express interest and submit a CV to the Academy’s guidelines staff by email.

To view the list of guidelines and strategic documents in development and to learn more about the Academy’s clinical document development process, visit the Academy’s Practice Resources website. Information from interested members is accepted on an ongoing basis, and members will be contacted as clinical document volunteer openings occur.

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