In a world where 2.5 billion people are projected to have some degree of hearing loss by 2050 and over 1 billion young adults are at risk of permanent and avoidable hearing loss, it is essential that audiologists effectively communicate hearing and balance care information to consumers.1

To help you reach consumers, the Academy has prepared a wealth of Academy and external resources audiologists can share via their website and social media including:

Share Consumer-Friendly Content

According to a 2013 PEW Research study, eight in ten online health inquiries start at a search engine.2 In 2012, Google reported that users primarily searched for symptoms and conditions. Additionally, searches like these drove nearly three times as many visits.3

Videos

The Academy and its committees have created various educational videos and will continue to do so. We encourage audiologists to share these videos and corresponding website pages via their website or social media to aid in educating consumers about hearing and balance health. (Closed captioning is available for all videos below.)

Brittany Sprouse, AuD, Haiping Huang, AuD, Saul Strieb, AuD, Gina Hone, AuD, Becky Wiacek, AuD, and Meryl Miller, AuD take part in talking about why you should see an audiologist. Music credit: bensound.com

Brittany Sprouse, AuD, Haiping Huang, AuD, Saul Strieb, AuD, Gina Hone, AuD, Becky Wiacek, AuD, and Meryl Miller, AuD take part in talking about why you should see an audiologist.

Music credit: bensound.com

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YouTube Video UExNbDZPbW1VUHpVZ2k0YmFBazBvdGVYUHBzMDhRdWlZci41NkI0NEY2RDEwNTU3Q0M2

Why See an Audiologist

American Academy of Audiology August 11, 2022 4:23 pm

An audiologist is the hearing health-care professional who will perform an evaluation to determine the degree and type of your hearing loss. Based on the results of this evaluation, the audiologist will make a recommendation for the management of your hearing loss—either a medical evaluation by an ear, nose, and throat (ENT) physician or a hearing aid fitting. If hearing aids are recommended, they will be customized by an audiologist to fit your ears and hearing loss. Modern hearing aids have automatic processing inside of the computer chip which can change the delivery of the sound based on the environment that you are in. Hearing aids can also have user controls, where you can change the volume and settings through buttons on the device or through a smartphone application. Hearing aids can stream sound from cell phones, allowing you to hear phone calls, music, or podcasts through your devices, or can stream dialogue from the television, so you can hear the TV in your hearing aids. https://members.audiology.org/cvweb/cgi-bin/memberdll.dll/info?wrp=find-an-audiologist.htm

An audiologist is the hearing health-care professional who will perform an evaluation to determine the degree and type of your hearing loss. Based on the results of this evaluation, the audiologist will make a recommendation for the management of your hearing loss—either a medical evaluation by an ear, nose, and throat (ENT) physician or a hearing aid fitting.

If hearing aids are recommended, they will be customized by an audiologist to fit your ears and hearing loss. Modern hearing aids have automatic processing inside of the computer chip which can change the delivery of the sound based on the environment that you are in. Hearing aids can also have user controls, where you can change the volume and settings through buttons on the device or through a smartphone application. Hearing aids can stream sound from cell phones, allowing you to hear phone calls, music, or podcasts through your devices, or can stream dialogue from the television, so you can hear the TV in your hearing aids.

https://members.audiology.org/cvweb/cgi-bin/memberdll.dll/info?wrp=find-an-audiologist.htm

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YouTube Video UExNbDZPbW1VUHpVZ2k0YmFBazBvdGVYUHBzMDhRdWlZci4yODlGNEE0NkRGMEEzMEQy

Video Hearing Aids: PSA

American Academy of Audiology October 26, 2021 10:37 am

Elizabeth Fuemmeler, AuD, and Daniel Romero, AuD, discussed dizziness and the importance of seeing an audiologist. If you are experiencing dizziness or balance problems, find an audiologist in your area and schedule a screening today. Find an Audiologist: https://members.audiology.org/cvweb/cgi-bin/memberdll.dll/openpage?wrp=search.htm&id=2

Elizabeth Fuemmeler, AuD, and Daniel Romero, AuD, discussed dizziness and the importance of seeing an audiologist. If you are experiencing dizziness or balance problems, find an audiologist in your area and schedule a screening today.

Find an Audiologist: https://members.audiology.org/cvweb/cgi-bin/memberdll.dll/openpage?wrp=search.htm&id=2

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YouTube Video UExNbDZPbW1VUHpVZ2k0YmFBazBvdGVYUHBzMDhRdWlZci4wMTcyMDhGQUE4NTIzM0Y5

Video Dizziness: PSA

American Academy of Audiology October 29, 2021 10:41 am

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According to Nielsen, in 2020, the pandemic boosted online media consumption in the United States by 215%.4 Videos are a quick and easy way of educating and building trust with an audience. According to Statista, 91.4% of users will watch any kind of video; however, at least 28.9% are looking and want to watch educational videos.5

Web Content

Educating patients in and out of the office is essential. Take advantage of the Academy’s consumer-friendly content by sharing a page or link via social media or your practice’s website. (Click the dropdown to see a full list.)

Customizable Fact Sheets

The Academy has prepared these consumer-friendly fact sheets as tools for you to use. Simply download, print, and go. Leave them in the waiting room at your office, the local grocery store, the community center, and the front desk of clinics. Ask the other health-care professionals in your area if they would leave them in their waiting rooms as well.

The bottoms of all the fact sheets are customizable. Simply add your contact information or message in place of the paragraph at the bottom left of the page, next to the logo. (Click on the dropdown to see all available fact sheets.)

Have a suggested resource (website page, video, flyer, etc.) that you would like to have the Academy develop? Email us today!

Member-Only Brochures

The Academy has developed member-only print-ready brochures for your use. These brochures are member-protected. Make sure to log into the Academy website before accessing and downloading the brochures.

Brochure Page

External Resources

Participate in the Hear Well Campaign

The Hear Well campaign has been launched by the Hearing Industries Association (HIA) with resources on the importance of hearing well, and how seeking out a hearing care professional/audiologist can help you to stay well. You can read and share the Hear Well campaign launch press release, and become an advocate yourself with their outreach resources. Additionally, HIA is promoting various ways a consumer may find a hearing care professional/audiologist, including sharing the Academy’s Find An Audiologist directory via its website.

Ensure consumers can find you by updating your Find an Audiologist profile.

Endnotes

1World Health Organization. (n.d.) Deafness and Hearing Loss. Accessed June 6, 2022.

2Google. (n.d.) The Digital Journey to Wellness: Hospital Selection. Accessed June 7, 2022.

3Fox S, Duggan M. (2020) Health Online 2013. Pew Research Center: Internet, Science, and Tech. Accessed June 7, 2022.

4Nielsen.com. (2020) COVID-19: Tracking the Impact on Media Consumption. Accessed July 1, 2022.

5Ceci L. (2022) Top Video Content Type by Global Reach 2021. Statista. Accessed July 1, 2022.